Meridian CI Guide
Transcription of the Meridian Realty Corporate Identity Guide (Condensed version), issued with CI Condensed Version.pdf and transmitted by Jennifer Bower (Design, Meridian Realty) on 2026-10-26 — see the cover email. Wording below follows the guide; anything in italics is our annotation, not Meridian's text.
Logo & colour palette
The guide states the logo "is vital for expressing our identity, values and building brand recognition. Consistent use across platforms communicates professionalism, creating a memorable and impactful presence in the real estate market."
| Role | Hex | Print (CMYK) — verbatim from the guide |
|---|---|---|
| Main colour | #203462 |
C – 99,84 · M – 88,29 · Y – 32,87 · K – 22,54 |
| Accent colour | #F8A538 |
C – 0 · M – 40 · Y – 100 · K – 0 |
| Neutral colour | #FFFFF as printed in the guide — a five-digit typo for #FFFFFF; white is the intended neutral |
— |
Note: the blue's CMYK values are fractional (C99,84 / M88,29 / Y32,87 / K22,54) exactly as the guide prints them — do not round them for print work.
Logo placement
- When using the logo, always include the accompanying statement "Registered with the PPRA".
- That statement must not be positioned directly under or above the logo. It is integrated in a separate location in either corner of the design layout, so it stays visible "without compromising the primary visual impact of the logo."
- Use the statement in the smallest readable size.
- Font for the statement: the guide prints Helvetica Neue LT Std 46 Light; Meridian's written reply (2026-10-26, e-mail exchange) names 45 Light — "the one you need most for the compliance statement" — and supplied it. Set the statement in 45 Light; the printed "46 Light" is unresolved wording. Both stamps (white knockout + navy for light backgrounds) were supplied in the same reply.
Proportional usage
The logo "must always be used proportionally to the design, maintaining its original dimensions. Avoid stretching, compressing, or distorting the logo, ensuring it remains visually balanced and recognisable."
Non-alteration policy
The logo "should never be altered, modified, or distorted in any way. This includes changes to colours, proportions, or any other visual elements."
The cover email adds the placement rule in writing: the logo "should never be placed in the top left or right corners of any design."
Typography
Corporate primary font
| Font | Role |
|---|---|
| Helvetica Neue LT Std 55 Roman | primary — body text |
| Helvetica Neue LT Std 75 Bold | primary — sub-headings, emphasis |
| Helvetica Neue LT Std 95 Black | primary — headlines |
| Helvetica Neue LT Std 45 Light | primary — light text, PPRA statement |
Corporate secondary fonts
| Font | Notes |
|---|---|
| Helvetica Neue LT Std 57 Condensed | condensed text |
| Helvetica Neue LT Std 67 Medium Condensed | condensed text |
| Helvetica Neue LT Std 97 Black Condensed | heavy condensed |
| Kindness Things | script — decorative accents only |
| Buffalo Regular | secondary |
| Addington CF | secondary |
The archive first supplied 55 Roman, 75 Bold, 95 Black and Kindness Things; the 2026-10-26 delivery added 45 Light, 46 Light Italic and Buffalo (see the folder index for the supplied-vs-specified table). Still not on file: the 57 / 67 / 97 Condensed weights and Addington CF — Meridian notes Addington CF is rarely used.
Meridian also confirmed in writing that the condensed CI guide is the current authority: the full guide is being redesigned, and the condensed version "captures most of our key brand rules and requirements".
Brand voice
From the cover email: "Our brand messaging reflects the essence of our multi-award-winning real estate brand. Our tone of voice is a key element in conveying the values, vision, and excellence that define us. Through every communication, we strive to project a distinct and engaging identity, resonating with our audience of top-performing property practitioners and clients."
How this is applied
The marketing brand kit carries the operational version of these rules — see Brand Guidelines (colours, fonts, logo rules), Logo Usage (variant selection, including Meridian's ruling that the colour-light / colour-dark file names are organisational) and the asset manifest.
Every branded output must survive this checklist: correct logo variant for the background · logo not in a top corner · proportional, unaltered · "Registered with the PPRA" present in a separate corner · palette limited to #203462 / #F8A538 / white · fonts from the ladder above.