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Meridian Realty — Corporate Identity Source Files

The corporate identity material issued by Meridian Realty and the fonts that ship with it. This folder is the authoritative source for brand colours, typography, logo rules and the PPRA statement — the summary in Meridian CI Guide is transcribed from the PDF here, and the marketing brand kit (Brand Guidelines) applies it.

The CI pack delivered on 2026-10-26 — fonts, logo pack and both PPRA stamps — is filed in the three subfolders below; the written exchange that delivered it is in e-mail-re-branding.md.

Files

File What it is
CI Condensed Version.pdf Meridian Realty Corporate Identity Guide — Condensed version. 3 pages: logo & colour palette, logo placement / proportional usage / non-alteration policy, and typography. The governing document.
meridian-ci-guide.md Concept: the CI transcribed for machine use — colours with print CMYK, typography ladder, logo and PPRA rules, provenance.
e-mail-re-branding.md The e-mail exchange with Meridian Design (2026-10-26): the cover email transmitting the CI guide, our two asset requests, and Jennifer Bower's written replies — both PPRA stamps, the 45 Light font, the condensed guide confirmed as current, and the ruling that the logo file names are organisational. Source of the pack contents below.
KindnessThings.ttf Corporate secondary font — script, decorative accents only (as first supplied).

CI pack delivered 2026-10-26

Fonts — Fonts/

File Weight / role
Helvetica Neue LT Std 45 Light.otf 45 Light — the weight Meridian names for the "Registered with the PPRA" statement, supplied in answer to our request
Helvetica Neue LT Std 46 Light Italic.otf 46 Light Italic — the italic of the Light weight
Helvetica Neue LT Std 55 Roman.otf 55 Roman — body text
Helvetica Neue LT Std 75 Bold.otf 75 Bold — sub-headings, emphasis
Helvetica Neue LT Std 95 Black.otf 95 Black — headlines
Buffalo.otf Buffalo Regular — secondary
File Artwork
Meridian Logo _BLUE.png Blue horizontal mark — new in this pack
Meridian Logo_Logo Hoizontal_Colour Light.png Horizontal, navy — byte-identical to the canonical meridian-logo-horizontal-colour-light.png
Meridian Logo_Logo Hoizontal_Colour Dark.png Horizontal, white knockout — byte-identical to the canonical meridian-logo-horizontal-colour-dark.png
Meridian Logo_Logo Icon_Colour Light.png Icon mark, navy — new in this pack
Meridian Logo_Logo Icon_Colour Dark.png Icon mark, white knockout — new in this pack

"Hoizontal" is Meridian's own spelling in the delivered filenames — left as delivered. Logo/ is the pack as received; the canonical copies in X.Resources/MeridianRealty/ stay the ones to link to.

PPRA stamps — Registered with the PPRA/

File Artwork
Registered with the PPRA_White.png White knockout — for dark, blue or photographic backgrounds (md5 7bacf714…, the same artwork as meridian-ppra-stamp.png and registered-with-ppra-white.png)
Registered with the PPRA_blue.png Navy version for light backgrounds — supplied 2026-10-26 in answer to our request; the "no colour stamp on file" gap recorded in the brand kit is now closed

Fonts supplied vs specified

The CI names a fuller type ladder than the font archive contains. After the 2026-10-26 delivery, the following are on file in Fonts/ (and, for the first four, installed for rendering — see below):

Font CI role On file
Helvetica Neue LT Std 55 Roman primary — body ✅ Fonts/Helvetica Neue LT Std 55 Roman.otf
Helvetica Neue LT Std 75 Bold primary — sub-headings ✅ Fonts/Helvetica Neue LT Std 75 Bold.otf
Helvetica Neue LT Std 95 Black primary — headlines ✅ Fonts/Helvetica Neue LT Std 95 Black.otf
Kindness Things secondary — script accents ✅ KindnessThings.ttf
Helvetica Neue LT Std 45 Light primary — captions, PPRA statement ✅ supplied 2026-10-26 — Fonts/Helvetica Neue LT Std 45 Light/
Helvetica Neue LT Std 46 Light Italic primary — italic of the Light weight ✅ supplied 2026-10-26
Buffalo Regular secondary ✅ supplied 2026-10-26 — Fonts/Buffalo.otf
Helvetica Neue LT Std 57 Condensed secondary — condensed text ❌ not on file
Helvetica Neue LT Std 67 Medium Condensed secondary — condensed text ❌ not on file
Helvetica Neue LT Std 97 Black Condensed secondary — heavy condensed ❌ not on file
Addington CF secondary ❌ not on file — Meridian: "we do not use Addington CF as frequently"

45 Light or 46 Light? The CI guide prints "46 Light" for the PPRA statement, while Meridian's written reply (2026-10-26) names 45 Light as "the one you need most for the compliance statement" and supplied it; 46 Light Italic is the italic of that Light weight. Set the statement in 45 Light (Meridian's own instruction) and treat the CI's printed "46 Light" as unresolved wording — worth one confirmation line in the next mail to Meridian.

Where the fonts live: the archive is version-controlled here in Fonts/. Four weights are also installed on the Hermes host at /opt/data/fonts/meridian/ and registered with fontconfig under /opt/data/home/.local/share/fonts/meridian/ (so HTML → PDF rendering picks them up) — byte-identical to the copies here (md5 verified 2026-10-26). 45 Light, 46 Light Italic and Buffalo are not installed yet — install them before rendering anything that sets the PPRA statement in its CI weight.