Canvassing CMA
Use: First contact with a prospective seller — no mandate yet, no formal engagement. The goal is to demonstrate Sebastiaan's depth as a valuer and motivate a listing meeting.
Evidence chain
Lightest of all CMA types. The seller has not signed anything so the evidence is publicly available only:
- Lightstone Property Report (quick lookup) — erf size, last sale price/date, municipal valuation, registered owner.
- Municipal valuation as an anchor — the owner knows this number.
- 2–3 recent comparable sales from the same street or nearest block in the last 6 months — drawn from Lightstone comparable schedule or Deeds Office records.
- 1 current listing in the same price tier to show the market at work today.
Content template
- Single-page format — designed for WhatsApp or quick email, not formal PDF.
- Header: Sebastiaan Kamstra | Meridian Realty | C 082 560 5347
- One-liner value opinion: "Based on recent sales in [street/area], the indicative market value of [address] is in the range of R[X] – R[X]."
- Table of 2–3 recent sales (address, erf size, sale date, price)
- Table of 1 current listing (address, erf size, asking price)
- Analysis line: "Your property offers [key feature — size, views, location] that positions it at the [upper/middle] end of this range."
- Call to action: "I'd value the opportunity to discuss this with you in person. No obligation — just the depth that comes from 30+ years in property."
- Footer: Meridian Realty | 0861 732 589 | sebastiaan@meridianrealty.co.za | PPRA-registered
- No formal disclaimer — it's a conversation-starter, not a valuation report.
Sources
- Lightstone Property Report (single lookup)
- Street transfer history (Deeds Office via Lightstone)
- Current P24 / Private Property listings for the area