CMA Standards — Overview
Sebastiaan Kamstra is a qualified property valuer with 30+ years of experience — his Comparative Market Analysis (CMA) work goes deeper than automated portal reports (Lightstone, P24). This section of the handbook documents the five CMA types he produces, each with distinct evidence chains, content templates, and build procedures.
The five CMA types
| # | Type | Purpose | Audience | Key concern |
|---|---|---|---|---|
| 1 | Canvassing CMA | First-contact value motivator to secure a mandate | Prospective seller | Show the owner what their property is worth — low friction, high credibility |
| 2 | Seller CMA | Validate a proposed listing price with full evidence | Listed seller | Build confidence: "your price is supported by current market evidence" |
| 3 | Buyer CMA | Motivate a listed asking price for the buyer's assessment | Buyer / buyer's rep | Evidence chain supporting the asking price for assessment / offer |
| 4 | Transfer CMA | Provide a conservative value for transfer duty minimisation | Transferring attorney | Deeds Office registered sales — no "conservative" wording; market evidence only |
| 5 | Price Counselling | Recommend a price revision downward when a property isn't converting | Seller under price pressure | Show from evidence that price — not exposure — is the blocker |
Common rules (all types)
- No Signature:/Date: lines — opt-in only. Default ending = navy "Prepared by" panel, then clean page end.
- R/m² floor column in every comparable table where a reliable floor area is available. "–" where unknown/implausible. State the comparable-set average R/m² in the source note and use it in the analysis.
- No transfer-duty note and no "conservative" wording — the report must not look like value was trimmed.
- Title in signature block: "Property Practitioner — Meridian Realty" (NOT "Professional Property Practitioner").
- Disclaimer: comparative analysis by a property practitioner, NOT a formal sworn valuation, not legal/tax advice. Final duty is computed by the conveyancer at registration.
- PPRA stamp on every page footer alongside the Meridian logo.
- Address typo guard: Sebastiaan's email is
sebastiaan@meridianrealty.co.za(double a, single n). Grep the text layer before shipping. - Owner name cross-check: registered surnames in Deeds/Lightstone may differ from the marriage name — flag the discrepancy and ask Sebastiaan which to print.
Types in detail
- Canvassing CMA — first touch, no mandate yet
- Seller CMA — validate the listing price
- Buyer CMA — motivate the asking price for the buyer
- Transfer CMA — attorney-driven, deeds office comparables
- Price Counselling — recommend a price reduction with evidence