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Seller CMA

Use: After the mandate is signed or when the seller has proposed a listing price and needs validation. Full branded PDF.

Audience

The seller (e.g. Aletta van der Merwe, Zambezi Country Estate). They want confidence that their price is realistic and well-supported. This is a confidence document, not a pressure document.

Evidence chain (richer than buyer side)

  1. Signed mandate — confirms asking price, owner name/ID, property description, mandate terms.
  2. Meridian Listing Form — ownership, contacts, mandate start/end, property features.
  3. Lightstone Property Report — subject facts (erf, last sale, municipal value, registered owners), comparable sales schedule.
  4. Lightstone Property Value Seller Report — AVM (range + confidence), street transfer history.
  5. Estate/Area Report — estate-wide statistics: total properties, median price, highest/lowest transfers, median R/m².
  6. Owners in Estate Transaction Report — registered transfers inside the same estate.
  7. Portal comparables (Private Property, P24) — current listings at the relevant price tier.

Content template

Cover the same structure as buyer CMA but with shifted emphasis (per the seller-side messaging rules):

  • H1 + price block: street address; PROPOSED LISTING PRICE in big type.
  • Purpose: who requested it, which property, at what proposed price, what the report does (validate for the seller's confidence).
  • Property overview table: Lightstone subject facts verbatim — erf, floor area, accommodation, municipal valuation, rates, zoning, last sale + owner history.
  • Location & scarcity value: suburb positioning, limited premium supply argument, estate amenities, capital appreciation history.
  • Comparable sales — registered (Lightstone): transcribe verbatim, add R/m² column, cite report date.
  • Comparable properties — current listings: portals first (show pricing tier), then the subject highlighted.
  • Analysis & motivation (confidence-building):
  • Direct comparable at same price point (strongest validation).
  • Premium ceiling — the highest-priced active listing in the area shows the market cap.
  • AVM bracket — Lightstone's AVM range + confidence level. Upper-end bracket = strong support.
  • Per-m² cross-check vs registered sales.
  • Scarcity argument: limited number of homes at this price tier.
  • AVM summary: the full range is the buyer's negotiation zone — seller needs to know where they sit within it.
  • Disclaimer + prepared-by panel (navy). No Signature/Date lines.

Worked example

1522 Eremomela Avenue, Zambezi Country Estate — proposed R9,500,000. Lightstone bundle rich: estate report + owners-in-estate + property value seller report + subject property report.