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Brand Guidelines

Source: the Meridian Realty Corporate Identity Guide (Condensed version) — on file, with its transcription, at Meridian CI Guide; transmitted by Jennifer Bower (Design, Meridian Realty), 2026-10-26 (the August 2026 kit compilation credited Emily Middleton). These are the rules for every Meridian-branded output: social posts, client documents, signage, email.

Brand Colours

Colour Hex Print (CMYK, exactly as the CI prints it) Use
Blue (main) #203462 C99,84 · M88,29 · Y32,87 · K22,54 primary brand colour — headlines, backgrounds, logo on light
Yellow (accent) #F8A538 C0 · M40 · Y100 · K0 accent — CTAs, highlights, emphasis
White (neutral) #FFFFFF — backgrounds, text on blue

The blue's CMYK values are fractional exactly as the CI prints them — do not round them for print work. (The CI's neutral swatch is printed #FFFFF, a five-digit typo for white.)

Brand Fonts

Corporate primary family: Helvetica Neue LT Std

Weight Role In the supplied archive
95 Black headlines ✅ /opt/data/fonts/meridian/HelveticaNeueLTStd-95-Black.otf
75 Bold sub-headings, emphasis ✅ …/HelveticaNeueLTStd-75-Bold.otf
55 Roman body text ✅ …/HelveticaNeueLTStd-55-Roman.otf
45 Light captions, PPRA statement ✅ supplied 2026-10-26 — Fonts/…45 Light.otf
46 Light Italic italic of the Light weight ✅ supplied 2026-10-26
Buffalo Regular secondary ✅ supplied 2026-10-26 — Fonts/Buffalo.otf
57 / 67 Condensed, 97 Black Condensed secondary / sidebar text ❌ named in the CI — not supplied
Addington CF secondary ❌ not supplied — Meridian: rarely used

Corporate secondary: Kindness Things ✅ (…/KindnessThings.ttf) — script, decorative accents only.

The fonts are installed on the host at /opt/data/fonts/meridian/ and registered with fontconfig (/opt/data/home/.local/share/fonts/), so HTML rendered to PDF picks them up — currently the four weights first supplied (55 Roman, 75 Bold, 95 Black, Kindness Things). 45 Light, 46 Light Italic and Buffalo are on file in the bundle but not yet installed on the host — install them before rendering anything that sets the PPRA statement in its CI weight. Where the CI calls for a font that is not on file at all (the 57/67/97 condensed weights, Addington CF), substitute the nearest supplied weight and say so — never pull an unlicensed lookalike.

Brand Voice

Multi-award-winning real estate brand. Tone: professional, distinct, engaging; resonates with top-performing property practitioners and high-end clients. In this practice: trusted advisor, never a salesperson (permission-first doctrine).

Logo Rules (non-negotiable)

  1. The logo must NEVER be placed in the top-left or top-right corners of any design.
  2. Always use the logo proportionally — never stretch, compress, distort or alter it, including its colours.
  3. Use the smallest readable size.
  4. On any design carrying the Meridian logo, "Registered with the PPRA" must appear — positioned in a corner (a separate location, not directly under or above the logo), in Helvetica Neue LT Std 45 Light at the smallest readable size (Meridian's written reply names 45 Light; the printed guide says "46 Light" — see the CI Guide).

Brand asset files

Canonical, version-controlled copies of the Meridian CI files — use these links rather than hunting the asset store. Committed to X.Resources/MeridianRealty/ on 2026-10-26; the CI pack Meridian delivered the same day (fonts, logo pack, both PPRA stamps) is filed in corp-identity/.

File What it is Use it for
meridian-logo-horizontal-colour-light.png Meridian horizontal logo — navy #203462 wordmark with the yellow #F8A538 mark. 5165×1909 PNG, transparent background Light/white backgrounds — posts, cards, document headers
meridian-logo-horizontal-colour-dark.png The same logo knocked out in white with the yellow mark. 5165×1909 PNG, transparent Dark, blue or photographic backgrounds
meridian-ppra-stamp.png "Registered with the PPRA" stamp, white knockout. 535×90 PNG, transparent Dark/blue backgrounds — the compliance mark required wherever the Meridian logo appears
registered-with-ppra-white.png The same PPRA stamp artwork under its second name in the source kit — byte-identical, not a second variant Same as above
Registered with the PPRA_blue.png Navy PPRA stamp — supplied by Meridian 2026-10-26 for light backgrounds Light/white backgrounds — the compliance mark required wherever the Meridian logo appears
sebastiaan-kamstra-headshot.jpg Practitioner headshot, 800×800 JPEG Profile pictures, avatars, agent cards, email signatures

Logo naming — Meridian's ruling (2026-10-26). The file names "are primarily for our own organisation and ease of navigation, so there is no need to invert the logos based on the naming alone." The rule is the background: "you may use the white logo with the yellow world icon on dark backgrounds and the blue logo on light backgrounds." In this kit that reads colour-light (navy artwork) for light backgrounds and colour-dark (white knockout) for dark ones — which matches the artwork, so the earlier "the suffix describes the background" reading is withdrawn as a rule; the suffix is organisational. See the e-mail exchange.

PPRA stamps — both versions now on file (2026-10-26). The kit originally held only the white knockout; Meridian's reply supplied the navy stamp for light backgrounds and the statement font 45 Light. Use the white knockout on dark/blue/photographic backgrounds and the navy stamp on light ones, set in 45 Light at the smallest readable size. Both are filed in X.Resources/MeridianRealty/corp-identity/ — the fonts and logo pack alongside them. (The CI's printed "46 Light" for the statement is unresolved wording; Meridian's reply names 45 Light.)