Logo Usage
All logos live in /opt/data/brand-kit/Logos/ (and loose copies at /opt/data/brand-kit/ root for some legacy variants). Verified dimensions 2026-08-24.
Brand rules come from the Meridian CI Guide — logo never in a top corner, proportional and unaltered, "Registered with the PPRA" in a separate corner.
Canonical in-bundle copies of the five Meridian CI files now travel with the handbook in X.Resources/MeridianRealty/ — link to those (below) instead of the host asset store. Artwork colours and background mapping re-verified from the actual pixels on 2026-10-26.
Primary logo variants
| File | Size | Ratio | Transparent | Use | In-bundle copy |
|---|---|---|---|---|---|
meridian-logo-horizontal-colour-light.png |
5165x1909 | 2.71 | yes | Default — navy (#203462) wordmark + yellow mark, for light/white backgrounds (posts, cards) |
link |
meridian-logo-horizontal-colour-dark.png |
5165x1909 | 2.71 | yes | White wordmark + yellow mark, for dark/blue/photographic backgrounds | link |
meridian-logo-white.webp |
600x145 | 4.14 | yes | White logo for dark backgrounds (legacy) | — |
logo-white-transparent.webp |
600x145 | 4.14 | yes | duplicate of above | — |
meridian-logo-emily-1.png / -2.png |
5165x1909 | 2.71 | yes | source variants from Emily (May 2026) — byte-identical to the two horizontal variants above; prefer the named variants | — |
meridian-logo-official.jpg |
806x277 | 2.91 | no | official logo on white (jpeg, no alpha) | — |
meridian-logo-login.png |
512x512 | 1.00 | no | square app/login logo | — |
meridian-pwa-logo-512.png |
512x512 | 1.00 | no | PWA icon | — |
meridian-icon-blue.webp |
200x205 | 0.98 | no | small icon (legacy) | — |
PPRA stamps
| File | Size | Ink | Use | In-bundle copy |
|---|---|---|---|---|
meridian-ppra-stamp.png |
535x90 | white knockout | "Registered with the PPRA" on dark/blue backgrounds | link |
registered-with-ppra-white.png |
535x90 | white knockout — byte-identical to the file above | the same artwork under a second name; not a second variant | link |
Registered with the PPRA_blue.png |
534x90 | navy | "Registered with the PPRA" on light/white backgrounds — supplied by Meridian 2026-10-26 | link |
The kit originally held only the white knockout (both files above share md5 7bacf714b2c16c7251e53f506e3ae9d8). On 2026-10-26 Meridian supplied the navy version for light backgrounds — Registered with the PPRA/Registered with the PPRA_blue.png — together with the statement font 45 Light (Fonts/…45 Light.otf), which the reply names as "the one you need most for the compliance statement". Do not recolour the white knockout; use the supplied navy artwork.
Placement rules (from CI guide)
- Logo never in top-left or top-right corner of a design.
- PPRA stamp/text goes in a corner — not directly under or above the logo. Use the PPRA stamp PNG (white knockout on dark/blue, navy on light), or set text in Helvetica Neue LT Std 45 Light at smallest readable size.
- Keep proportions; never stretch, compress, distort or recolour.
- Minimum clear space: keep the logo visually balanced — do not crowd it with other elements.
Quick decision guide
- Design background light/white →
colour-lightlogo (navy) + navy PPRA stamp (Registered with the PPRA_blue.png), or the statement as text in 45 Light - Design background blue/dark →
colour-darklogo (white) + white PPRA stamp - Avatar/icon slot → square logo (
meridian-logo-login.pngor PWA 512) — the delivered pack's icon marks are atcorp-identity/Logo/ - Never place logo in top corners → centre-bottom, bottom-left, or bottom-right are safe
- Naming: Meridian's ruling (2026-10-26) is that the
colour-light/colour-darksuffix is organisational, not a rule — select by background: white logo with the yellow world icon on dark, blue logo on light.