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EMail Exchanges to clarify the Brand

From Meridian

Design | Meridian Realty design@meridianrealty.co.za

Please find the Meridian Realty Corporate Identity (CI) guidelines attached for your reference. I've included the key brand information below to help ensure that all designs remain consistent with our brand identity.

Brand Colours: Yellow: #f8a538 Blue: #203462 White: #ffffff

Brand Fonts: (they are all in the zip): Helvetica Neue LT Std 55 Roman Helvetica Neue LT Std 75 Bold Helvetica Neue LT Std 95 Black Kindness Things (Script Font)

Brand Voice: Our brand messaging reflects the essence of our multi-award-winning real estate brand. Our tone of voice is a key element in conveying the values, vision, and excellence that define us. Through every communication, we strive to project a distinct and engaging identity, resonating with our audience of top-performing property practitioners and clients.

Logos: The logo should never be placed in the top left or right corners of any design. The logo must always be used proportionally to the design, maintaining its original dimensions. Avoid stretching, compressing, or distorting the logo, ensuring it remains visually balanced and recognisable.

I have attached the logos in PNG format which you can upload.

Important: The wording "Registered with the PPRA" must appear on every design that includes our logo.

Should you have any questions or need any assistance, please feel free to reach out. I'll be more than happy to help!

Thank you, and I hope you have a wonderful day.

Kind regards, Jennifer Bower

To Meridian (email was Agent generated)

From: jean@gothrive.co.za jean@gothrive.co.za Date: Monday, 26 October 2026 at 14:56 To: Design | Meridian Realty design@meridianrealty.co.za; sebastiaan@kamstra.co.za sebastiaan@kamstra.co.za Subject: Meridian CI — two asset requests (colour PPRA stamp + Helvetica 46 Light)

Hi Jennifer, apologies, the other email went out without me being CC'd - I am working on Sebastiaan's website. Can you reply to this email please?

Thank you for sending through the Corporate Identity guidelines and the font archive — both are filed and our marketing output is now built against them.

Everything is in hand on the rules side: the logo is never placed in a top-left or top-right corner, always used proportionally and unaltered, and "Registered with the PPRA" appears in a separate corner at the smallest readable size.

Two gaps I've run into, and two small questions:

  1. PPRA stamp — is there a colour version? The artwork I have is a single "Registered with the PPRA" stamp, and it's the white knockout (for dark or photographic backgrounds). Do you have a navy/colour version for light backgrounds? If not, I'll set the statement as text — but I'd rather use your artwork.

  2. Fonts — the CI names more than the archive contains I received Helvetica Neue LT Std 55 Roman, 75 Bold, 95 Black and Kindness Things. The CI also lists 45 Light (specified for the PPRA statement), 57 Condensed, 67 Medium Condensed, 97 Black Condensed, Buffalo Regular and Addington CF. Are those available? 45 Light is the one I need most, since the CI specifies it for the compliance statement.

  3. Full CI guide and the complete logo pack Is there a full (non-condensed) version of the CI guide? I'd like to be sure I'm not missing any usage rules that only appear in the full document. Along the same line, do you have the complete logo pack — square, icon/PWA and any monochrome or one-colour versions?

  4. Confirming the logo file naming The two horizontal logos are named "colour-light" and "colour-dark". We've read that the suffix describes the intended background — "colour-light" (navy artwork) for light backgrounds, "colour-dark" (white artwork) for dark backgrounds. Please confirm that's the intended reading, so we don't invert it in a design.

Thank you — I appreciate the help.

Kind regards, Jéan Roux

Response back from Meridian

Good afternoon Jéan,

It's my pleasure, and don't worry at all, I'll respond here and assist with your questions as best I can.

  1. PPRA Stamp I apologise for not including the PPRA stamps in my previous email. Please find both versions attached, including the navy-blue version for use on light backgrounds.

  2. Fonts Please find the Helvetica Neue LT Std 45 Light font attached, as this is the one you need most for the compliance statement. I have also attached all the necessary fonts available for our CI.

We do not use Addington CF as frequently, but please feel free to reach out if you need any further guidance regarding our typography.

  1. Full CI Guide and Logo Pack I am currently redesigning our CI guidelines, which is why we are sharing the condensed version with those who require it. The condensed guide captures most of our key brand rules and requirements. However, if you are ever unsure about a particular guideline or application, please feel free to contact me, and I'll gladly advise as best I can.

We do have a complete logo pack, and I have attached the relevant logo files you may need. The horizontal logos shared previously are simply the versions we use most frequently.

  1. Logo File Naming The file names are primarily for our own organisation and ease of navigation, so there is no need to invert the logos based on the naming alone.

As a general guideline, you may use the white logo with the yellow world icon on dark backgrounds and the blue logo on light backgrounds. The main consideration is ensuring that the logo remains clear, legible and consistent with our CI.

I hope this helps clarify everything. Please don't hesitate to get in touch if you have any further questions while working on Sebastiaan's website. I'm more than happy to assist wherever I can.

Thank you, and I hope you have a wonderful afternoon!

Kind regards, Jennifer Bower